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Principles to build a multimillion-dollar business
The Business Of Healing
In The Business of Healing, Sterling and Stephen Carter reveal the framework they have used to rescue, rebuild, and revitalize businesses across every sector. Blending hard-won consulting experience with a deeply human perspective, this book addresses what traditional business books ignore: the emotional, relational, and cultural wounds that quietly sabotage even the strongest organizations. Whether you are leading through crisis, stagnation, or rapid growth — The Business of Healing gives you the diagnosis, the prescription, and the path forward.
This concise guide to creating your entrepreneurial vision will show you how to:
- Find your niche and discover your why.
- Plan your work and work your plan.
- Reach your goals consistently by applying the ARTIST model.
- Set realistic expectations and create a plan to get there, then reassess and plan again: PRR Model.
- Choose a business partner using your head, not your heart.
- Determine which opportunities to pursue by employing our Six O’s technique.
- Use the CARES model to interact with stakeholders.
- Understand the importance of finding a great coach and giving back to your community.
- Stay relevant in an ever-changing marketplace.
- Now...let's succeed!!






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Testimonials
From mission and mindset to mechanics, this book has it all. A how-to manual for entrepreneurs alongside a great American success story told with humility and heart.
Benjamin P. Swan
Group president, Al Ross Group
These twin brothers and Langston graduates share their passion, innovative tools, and experiences, [making] the impossible, possible. Double Your Success will help anyone interested in taking their business or their lives to the next level. A great read!
Dr. Kent J. Smith, Jr
President, Langston University
Double Your Success proliferates the intentional desire of two very determined men to plan the work of creating a multimillion-dollar business. They worked their plan and put in the required hands-on hard work—coupled with solid business practices, personal will, and follow-through—to make the book, as well as multiple successful businesses, a reality. This must-read book is one that you won’t want to put down. It is a step-by-step process of applied principles that helped the authors get to a directed goal with replicable results. I love it!
Dr. Robert Bostic
Superintendent, Stafford Municipal School District
The Carters have basically condensed several business courses into an easy-to-read handbook for success. They literally provide both the practical and the academic pathway to entrepreneurial success. Whether you are considering opening a business, just started one, or are well along your way, this book is a must-read.
Dr. Austin Lane
President, Texas Southern University
Inked by two phenomenal brothers, this book brings to life keys to success that will inspire and equip readers to achieve greatness in their business ventures.
Tandra C. Jackson
Office Managing Partner, Houston, KPMG LLP
Double Your Success is a compelling story full of grit, determination and the real-world strategies to achieve your dreams.
Keri Schmidt, CCE, IOM
President & CEO, Fort Bend Chamber of Commerce
Army Veterans, Sterling & Stephen Carter write about the key steps necessary in cultivating leadership skills; as well as proper preparation, planning, and implementation that will without question, increase the probability of success in your business and in your life. This is a perfect how-to guide to Double your Success
Colonel Angela T. Garner
Commander, US Army Reserve
Smart, inspiring, motivational, and thought-provoking both personally and professionally… this book is a must read.
Malisha Patel, FACHE
Senior VP and CEO, Memorial Hermann Southwest Hospital and Memorial Hermann Sugar Land Hospital

